Both the Google Ads pixel and the Facebook pixel are tracking codes that provide valuable information about user actions on your website.
They help measure campaign performance, track conversions and important events, and optimize targeting for your target audience.
To insert the Facebook Pixel and Google Ads Pixel on the Conversational Site, you need to click on the gear icon in Conversational Site, then click on the Tracking tab, where you will find the field to enter your code.
As shown in the video below.